open source and free to download . The great advantage it offers over Google Analytics is that all the data is stored on your own server and not on Google. Matomo already advertises it on their home page: that they are focused on protecting your data and Clipping Path complying with consumer privacy . The users themselves have been incorporating new extensions and plugins over time that enrich the basic download package. Its main disadvantage is the configuration, which is quite complex. 5 legal alternative tools to Google Analytics in the EU - matomo 2) Mixpanel This other web analytics tool uses an event-based system that connects each interaction with individual users.
Their plan prices are based on what they call “Monthly Tracking Users” (MTUs). Go beyond the surface data with Mixpanel and discover what are the most popular features, who are your advanced users, and what are the behaviors linked to long-term retention. Regarding data protection, Mixpanel complies with the European General Data Protection Regulation , the California Consumer Privacy Act (CCPA), and the Health Insurance Portability and Accountability Act (HIPAA). 5 legal alternative tools to Google Analytics in the EU - Mixpanel 3) plausible Plausible seeks to be a lightweight , easy-to-use, open source, privacy-friendly web analytics platform for consumers.