Who do you want to reach? Not all businesses are the same or intended for the same people, so you need to define your target audience and your personal buyers. This is basic to be able to construct the messages in the correct way. When building your persona buyers you will be able to define, first of all, if Facebook is the correct channel for your brand, since it will be defined if the people you want to reach are found on this platform. In the same way you will be able to propose what kind of content can be used, the design, the themes, etc; to get their attention and encourage following and commenting. For example,
if what you are selling is for young people, you can use an informal tone of voice and bet on multimedia content to create a connection. Content development Just posting for the sake of it won't bring you the results you expect. Build engaging messages, compelling fax number list content, and copy that stands out from everything else. Don't limit yourself to a single format, experiment with different types of content and find the ones that work with your audience. The options are many images, videos, infographics, photo carousel, etc.