In the world of online sales, your customers cannot see or touch the products. Therefore, the right virtual product presentation is your only weapon. Product descriptions are essential for your online store. They tell customers about your products - their features, benefits, or guidelines on how to use them. Along with helping your customers, product descriptions work for your SEO and rank your online store higher. If you describe your products creatively and uniquely, your website will not remain visible to Google. Related: 10 Easy Ecommerce Strategies to Help You Reach More Customers
Create a communication strategy for your perfect buyer When you have goods to sell, you need to know your target audience like you know your best friend. You have gathered the following basic information about your buyer personas: Location Age company banner design sex Interests and hobbies Language Education Occupation What problems does your buyer persona face and how do you solve them with your products. Based on all this information, you can create your product descriptions. The key is to address your customers' concerns and show them your solution, with the specific features of your product.
When creating product descriptions, you need to decide what type of content you will use. Imagine that you sell a backpack to an 18-year-old student and another to his father, a 50-year-old lawyer. Would you like to write the same product descriptions for both types of customers? Probably not. When deciding what type of content you could use for the product description, you can choose from the following formats: Videos Nice pictures Creative design Original and detailed product descriptions If your target groups are millennials, this article outlines best practices for attracting millennials to your e-commerce website. 2. The anatomy of the product description Your product descriptions should include the following: Product Page Checklist Shipping information is generally common to all products.